Bachelor of Business Administration (Marketing)

Courses

Semester 1

Course Name Course Code Credit Units Course Type
Introduction to Business Management BBA1101 4 Core
Fundamental Accounting BBA1102 4 Core
Micro Economics BBA1103 4 Core
Business Law BBA1104 4 Core
Organization Theory BBA1105 4 Core
Christian Ethics I BEX1106 4 Core

Semester 2

Course Name Course Code Credit Units Course Type
Business Communication Skills BBA1201 4 Core
Business Mathematics BBA1202 4 Core
Principles of Management BBA1203 4 Core
Introduction to Information Technology BBA1204 4 Core
Principles of Marketing BBA1205 4 Core
Christian Ethics II BEX1205 4 Core

Semester 1

Course Name Course Code Credit Units Course Type
Intermediate Accounting BBA2101 4 Core
Marketing Management BBA2102 4 Core
Production and Operations Management BBA2104 4 Core
Research Methods BBA2105 4 Core
Macro Economics BBA2106 4 Core
Business Statistics BBA2103 4 Core

Semester 2

Course Name Course Code Credit Units Course Type
Human Resource Management BBA2201 4 Core
Company Law BBA2202 4 Core
Financial Management BBA2203 4 Core
Management Information System BBA2204 4 Core
Taxation and Tax Management BBA2205 4 Core
Advertising & Events Management BBA 2206 4 Core

Semester 1

Course Name Course Code Credit Units Course Type
Entrepreneurship Skills Development BBA3101 4 Core
Development Economics BBA3102 4 Core
Customer &Client Relationship Management (CCRM) BBA3103 4 Core
Marketing Communication BBA3124 4 Core
Marketing Research BBA3125 4 Core
Consumer Behavior BBA3126 4 Core
Direct and Internet Marketing Management BBA3127 4 Elective
new course unit BBA 3 Audited

Semester 2

Course Name Course Code Credit Units Course Type
Strategic Management BBA3201 4 Core
Business Ethics BBA3202 4 Core
Research Project Report BBA3206 4 Core
International Marketing BBA3224 4 Elective
Sales Management BBA3225 4 Core
Services Marketing BBA3226 4 Core
Retail Marketing Management BBA3227 4 Elective
Internship BBA 3207 4 Core
Digital Marketing BBA 3204 4 Elective