Bachelor of Journalism and Mass Communication (Public Relations and Advertising)


Courses

Semester 1

Course Name Course Code Credit Units Course Type
Communication Skills BJM1101 3 Core
Introduction to Mass Communication BJM 1102 3 Elective
Media History and Issues BJM 1103 3 Core
Computer Applications I BJM 1105 3 Core
HIV/AIDS and Development BJM 1104 3 Core
Christian Ethics I - (Introduction) BJM 1106 3 Core
Kiswahili 1 BJM 1107 3 Core

Semester 2

Course Name Course Code Credit Units Course Type
Luganda & Media BJM1204 3 Elective
Introductory Literature BJM1204 3 Elective
Computer Application II BJM 1206 3 Core
Christian Ethics II - (Basic Virtues) BJM 1207 3 Core
Kiswahili II BJM 1208 3 Core
Theories of Mass Communication BJM 1205 3 Elective
Research Methods in Mass Communication BJM 1203 3 Elective
Introduction to Sociology- Theories & Concepts BJM 1202 3 Core
Introduction to Public Relations BJM 1201 3 Core
Introduction to Broad Casting BJM 1209 3 Elective
Research Methods in Mass Communication BJM 1203 3 Elective

Semester 1

Course Name Course Code Credit Units Course Type
Uganda Media History BJM 2109 3 Elective
Writing For Mass Media BJM 2105 3 Core
Internship MJ 3 Elective
Introduction to Radio Journalism BJM 2102 3 Elective
Introduction to Television Journalism BJM 2103 3 Core
Economics I BJM 2106 3 Elective
Environmental Journalism BJM 2108 3 Elective
Global Economic Issues and Development BDS 3205 3 Elective
Conflict and Peace Building Studies BDS 3204 3 Elective
Introduction to Photo Journalism BJM 2101 3 Elective
Government and Politics of East Africa BJM 2109 3 Elective

Semester 2

Course Name Course Code Credit Units Course Type
Democracy and Human Rights BJM 2206 3 Elective
Mass Media and Society BJM 2202 3 Core
Mass Communication and the Law BJM 2205 3 Elective
Principles of Advertising BJM 2203 3 Core
Gender Issues in Mass Journalism BJM 2201 3 Elective
Public Information Programme BJM 2204 3 Elective
Classical and Modern Political Thought BJM 2208 3 Elective
News Writing and Reporting BJM 2204 3 Elective
Diplomacy Functions and Techniques LH222 3 Elective
Political Science PA221 3 Elective
International Relations BJM 2207 3 Elective
Public Information Programme BJM 2204 3 Elective
Criminology,Democracy& Human Rights BJM 2208 3 Elective
Theories of Managing Diversity BJM 2205 3 Elective

Semester 1

Course Name Course Code Credit Units Course Type
Development Communication BJM 3109 3 Core
Media Management BJM 3102 3 Core
Public Affairs Reporting BJM 3103 3 Core
Advertising and Media Planning BJM 3108 3 Elective
Principles of Marketing BJM 3110 3 Elective
News Paper Editing, Lay Out and Design BJM 3108 3 Elective
Specialised Printing JM315: 2 Elective
TV Production BJM 3104 3 Elective
Radio Production BJM 3105 3 Elective
New Media and Filming BJM 3107 3 Elective
Advanced TV Production BJM 3104 3 Elective
Radio and TV Production Theory BJM 3105 3 Elective
Advanced Radio Production BJM 3105 3 Core

Semester 2

Course Name Course Code Credit Units Course Type
Contemporary issues in Broadcasting, Cable and the Web BJM 3210 3 Elective
Internship [Special] BJM 3212 3 Core
Public Relations Production And Media Practice BJM 3204 3 Elective
International Journalism BJM 3203 3 Elective
Public Relations Case Studies and Strategies BJM 3108 3 Elective
Commercial and Promotional Practice BJM 3206 3 Elective
Public Relation Reporting BJM 3205 3 Elective
News Paper and Magazine Production BJM 3207 3 Elective
Specialized Writing BJM 3209 3 Elective
Website Reporting JM326: 3 Elective
Contemporary Issues in Broadcasting, Cable and the Web BJM 3210 3 Elective
Art of Public Speaking BJM 3201 3 Core
Research Project Report BJM 3211 3 Core
Investigative Journalism BJM 3202 3 Core