Bachelor of Business Administration (Marketing)


Courses

Semester 1

Course Name Course Code Credit Units Course Type
Introduction to Business Management BBA 1105 4 Core
Entrepreneurship Skills Development BBA 1103 4 Core
Fundamentals of Accounting BBA 1102 4 Core
Mercantile Law BBA 1108 4 Elective
Organizational Theory BBA 1107 4 Elective
Christian Ethics I BXE 1101 4 Core
Organizational Sustainable Development BBA 1106 4 Elective
Business Communication Skills BBA 1104 4 Elective

Semester 2

Course Name Course Code Credit Units Course Type
Research Methods BBA 1202 4 Core
Business Mathematics BBA 1203 4 Core
Business Economics BBA 1204 4 Core
Introduction to Information Technology BBA 1205 4 Core
Christian Ethics II BXE 1201 4 Core
Principles of Marketing BBA 1206 4 Core

Semester 1

Course Name Course Code Credit Units Course Type
Intermediate Accounting BBA 2105 4 Core
Marketing Management BBA 2104 4 Core
Business Statistics BBA 2102 4 Core
Business Communication Skills BBA 2107 4 Elective
Macroeconomics BBA 2106 4 Elective
Principles of Management BBA 2103 4 Elective
International Business Management BBA 2108 4 Elective
Principles of Management BBA 2103 4 Elective
Mercantile Law BBA 2101 4 Elective

Semester 2

Course Name Course Code Credit Units Course Type
Human Resource Management Practices BBA 2201 4 Core
Financial Management BBA 2204 4 Core
Taxation Management BBA 2205 4 Core
Management Information Systems BBA 2203 4 Core
Advertising & Events Management BBA 2206 4 Elective
Company Law BBA 2202 4 Core

Semester 1

Course Name Course Code Credit Units Course Type
Production & Operations Management BBA 3103 4 Core
Strategic Management BBA 3101 4 Core
Development Economics BBA 3102 4 Core
Consumer Behaviour BBA 3105 4 Core
Marketing Communication BBA 3107 4 Elective
Marketing Research BBA 3108 4 Elective
Internship Report BBA 3104 6 Core
Marketing Research & Communication BBA 3106 4 Elective

Semester 2

Course Name Course Code Credit Units Course Type
Customer Care & Clients Relationship Management BBA 3201 4 Core
Business Ethics BBA 3202 4 Core
Research Report BBA 3203 6 Core
Digital Marketing Management BBA 3204 4 Core
Sales Management BBA 3205 4 Core
Services Marketing BBA 3206 4 Core